Streamlining Vegetable Distribution with SCOR Analysis and Communication Strategy in Sis-Log In App

Abstract

Pandemic Covid-19 limits all direct buying and selling transaction activities, to maintain social distancing by following the government recommendation. In addition, it has caused instability in all sectors, no exception to the agricultural sector. The sector that can survive (sector of the last resort) amid the threat. The purpose of this study designed applications for agriculture with stages: (1) Business Process Analysis, (2) Analysis of Needs, (3) Modeling Use Case, (4) Activity Diagram, and (5) Entity Relationship Diagram. The method in the study used the Supply Chain Operation Reference (SCOR) approach to analyzing vegetable supply chains. In addition to the Conjoint Analysis method to find out the level of interest is relatively based on public scores. This will be the right communication strategy in the pandemic period. The results were obtained through the stripes of the SCOR, that the chains of supply vegetable commodities were considered unprofitable farmers. This is due to the sale of vegetables involving collectors and traders before the product reaches consumers. As a result, the communication strategy is to use new media adopted into Sis-Log In Apps. Theconclusion of the research conducted is an application that is as needed for the agricultural sector. This hypothesis is supported by the results using a SCOR approach and the communication strategy carried out.