An Efficient and Affordable Push Strategy of Mobile Advertising for Micro Enterprises

Abstract

The main feature in the location based on advertising is sending the latest ads from POI nearest the user. For this task, a mobile device should send the current location to the LBA server at intervals, and the LBA server will later deliver the latest ads closest to the user location. As a result, there was a high demand for the query and it also draining the device's performance with the ongoing operation requires high Internet bandwidth. We proposed an efficient push strategy, easy-to-use and affordable mobile advertising for micro businesses. For evaluation, we carried out experiments with up-to-date dataset of 624 micro-enterprises scattered throughout the city of Jakarta. The data consists of latitude-long coordinates, name and postcode of the micro-enterprises. Compare our proposed push strategy with other similar push strategies, the results show that our strategies use four times more efficient power consumption and lower Internet bandwidth with fewer queries to the server.